Betches (originally Betches Love This) is a digital brand started by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. Betches started as a website and is now a viral social media and digital humor company. The business includes a lucrative webpage, viral social media accounts, a podcast, a national comedy tour, an online shop called Shop Betches, and the authoring of two best-selling books, I Had A Nice Time And Other Lies... and Nice Is Just A Place In France.
Video Betches
Origin
The Betches Love This website was conceived in February 2011 by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. The three entrepreneurs attended Cornell University and launched the blog while they were in their senior year. Betches Love This was shortened to "Betches" as the brand evolved into a larger niche humor category discussing topics such as celebrities, health and fitness, politics, and TV and movie recaps. The Betches Instagram account has over 5.5 million followers.
Maps Betches
History
Betches has been called the female counterpart to the [bro fraternity culture by The New York Times. The three co-creators have been labeled as authors, entrepreneurs and humorists by Dan Rather. A 2015 Vogue article discussed the incredible impact a Betches reference has on a product or service as their following is "obsessive" and their page has been named as one of the top accounts to follow by Harper's Bazaar and Rolling Stone. Betches caters to self-aware women who do not take themselves too seriously, according to a recent interview with between the founders and The Guardian. Most recently, the Betches brand partnered with e-commerce site JustFab to launch an affordable, subscription-based clothing line curated by Aleen, Jordana, and Samantha. Kuperman, Abraham, and Fishbein also host a weekly podcast.
References
External links
- Official website
Source of article : Wikipedia
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