Biba Apparels is an Indian fashion brand founded by Meena Bindra in 1988 from her home in New Delhi, India. Biba is considered as one the best ethnical fashion brand in India. It has more than 150 brand outlets and 225 multi-brand outlets. Biba recorded sales of INR 600 crore in 2014-15.
Video Biba Apparels
History
In 1982, Meena Bindra started the company from her home in New Delhi. She took 8000 rupees loan to start a small business. It was her passion in designing clothes which allow starting a small business. After years in Biba business, Meena Bindra allowed her two sons to help her to managed business of Biba. The name of elder son is Sanjay Bindra and younger son is Siddharth Bindra. In 2010, Sanjay Bindra left Biba and started his own business Seven East which is also an Apparel Business like Biba.
Biba opened its first standalone store in Mumbai in 2004. Kishore Biyani's Future Group acquired 6.5% stake in Biba in 2007.Future group divested from Biba Apparels in 2013. In 2014, Biba Apparels acquired a minority stake in designer label Anju Modi.
Biba, in October 2014, launched its own e-commerce portal biba.in, to leverage the country's fast growing e-commerce space. In order to tap the value segment market and the youth segment of tier 2 and 3 cities, a new line of Indian wear under brand Rangriti was launched by Biba in 2014.
Maps Biba Apparels
Bollywood fashion
In 2002, BIBA tied up with Mukta Arts to replicate designer costumes from four of its movies Taal, Yaadein, Pardes and Badhai Ho Badhai, thus tapping the Merchandising movie memorabilia of the Indian market. It made its first stint in Bollywood merchandising with its integration in Na tum Jaano Na Hum followed by many others including blockbuster movies such as Devdas, Hulchal and Baghban
Collaboration
In October 2012, BIBA joined hands with designer Manish Arora by taking up 51% stake in 'Indian by Manish Arora ' brand.'Indian by Manish Arora ' is a fashion apparel brand launched in 2009 which offers apparels such as salwar kameez, sarees, lehengas, Kurtis, Tunics, T-shirts and much more.
With its Design collaboration with Rohit Bal a niche collection 'BIBA by Rohit Bal,' was launched in 2013 to be retailed at select BIBA stores. The collection's main focus was embroidery, gold and silver cutwork, and elegant Mughal block print patterns.
References
External links
- Official website
- http://www.rangriti.com - Rangriti Website
Source of article : Wikipedia
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