Daymond Garfield John (born c. 1968/1969) is an American businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank. John is the founder of The Shark Group.
He is based in New York City.
Video Daymond John
Early life
John grew up in the Queens neighborhood of Hollis. Early jobs included handing out flyers and waiting tables at Red Lobster. In high school, he participated in a program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit. After graduating high school, he started a commuter van service.
Maps Daymond John
Career
FUBU
John started FUBU in his mother's house in Hollis, Queens. When John first had the idea for a clothing company for young men, his mother taught him how to sew and supported him by allowing her house to be taken over to grow the business.
Wool ski hats with their tops tied off with fishing line were popular, and John noticed them being sold for $20, which he considered overpriced. He went home and sewed around 90 hats with his next-door neighbor. They sold their homemade hats for $10 each and made $800 in a single day. After the hats, they began selling screen printed T-shirts. To break into the market, they sold on consignment and at large events around the Northeast. To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts.
Sensing potential, John and his mother mortgaged their house for $100,000 to generate start-up capital. In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and T-shirts. They loaned about 10 of the hockey jerseys out to rappers for their music videos for 2 years. They were perceived as a large clothing brand, despite being a relatively small company and stores started requesting their brand. In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU T-shirt for a promotional campaign. Later, while filming a 30-second advertising spot for The Gap, LL Cool J wore a FUBU hat in the commercial and incorporated the line "for us, by us" in his rapping.
In 1992, John received $300,000 in orders and also an offer for participating in Macy's (M) at a Las Vegas fashion trade show, MAGIC. They had to take out a second mortgage of his mother's house in order to fulfill the orders. After being turned down by 27 banks for a loan, his mother used the last of their money to take out an advertisement in the NY Times. As a result of the ad, FUBU made a deal with Samsung Textiles, allowing them to complete their orders.
FUBU has earned over $6 billion in global sales.
FUBU is featured at the Smithsonian's National Museum of African-American History and Culture.
Shark Tank
In 2009, John joined the cast of Shark Tank, a show in which John and four other business executives listen to business pitches from everyday people, and decide whether or not to invest money in their projects.
John has invested $7,667,000 in Shark Tank projects as of August 6, 2015.
In 2016, Shark Tank won an Emmy Award, and won Outstanding Reality Program from 2012-2014.
His favorite investments on record were Al "Bubba" Baker's boneless ribs and Bombas socks.
The Shark Group
John is the CEO and founder of The Shark Group, a brand management and consulting firm. The Shark Group office is located in Manhattan, New York.
Consulting and speaking
John has become a public speaker. He works with brands and celebrities to create additional revenue streams and brand extensions; some of his clients include Pitbull and the Miss Universe Organization. John is also a brand ambassador for the e-commerce company Shopify.
John has been a motivational and business speaker at engagements include California First Lady Maria Shriver's 2010 Women's Conference. AT&T's History Makers Tour, Babson College School of Entrepreneurship, and the Creative LIAisons program at the annual London International Awards.
Awards and recognition
John has received numerous awards, including Brandweek Marketer of the Year, the NAACP Entrepreneurs of the Year Award (which he won twice), the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the Essence Award, Crain's New York Business Forty Under Forty Award, Ernst & Young's New York Entrepreneur of the Year Award, the Brandeis University International Business School's Asper Award for Excellence in Global Entrepreneurship, Details 50 Most Influential Men, and the Congressional Achievement Award for Entrepreneurship (which he won twice).
In 2015, President Obama appointed John as an ambassador to promote underserved entrepreneurs.
Bibliography
- Display of Power: How Fubu Changed a World of Fashion, Branding and Lifestyle (Naked Ink, 2007) ISBN 978-1595558534
- The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power Publishing, 2010) ISBN 978-0982596210
- The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage, with Daniel Paisne (Crown Business, 2016) ISBN 978-1101903599 2016
- Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life, with Daniel Paisne (Currency, 2018) ISBN 978-0804189958
Personal life
John is dyslexic. Two of his favorite books are Think and Grow Rich and Rich Dad Poor Dad. His father is from Trinidad and Tobago.
Philanthropy
John is on the Board of Overseers and volunteer as a host or judge at NFTE events. NFTE is a global organization with chapters in 12 countries that teaches the value of entrepreneurship and core competencies to students in low income areas.
Filmography
- Shark Tank (2009-present) as himself
- The Game (2013) as himself
- The Real (2013) as himself, episode 3
- Sharknado 2: The Second One (2014) as himself
- To Tell the Truth (2016) as himself
- The $100,000 Pyramid (2016) as himself
References
External links
- Official website
- The Shark Group official website.
- "Daymond John". Shark Tank official website (ABC). Retrieved 2017-02-25.
- Daymond John's Story
Source of article : Wikipedia
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