Everlane is an online clothing retailer. The organization is headquartered in San Francisco, California and has a small team in New York City. It is a leader in sustainable apparel and pricing transparency.
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History
Everlane was founded in 2010 by 25-year-old Michael Preysman; by 2011 the company had received $1.1 million in seed funding. Everlane started with a referral invite list that gained 60,000 subscribers in 5 days although the company only had 1,500 T-shirts in inventory. In 2012, Everlane opened a pop-up shop in New York during the holidays. The store was open for 2 weeks, with select merchandise available for purchase in-store.
In 2014, Everlane began a partnership with delivery company Postmates to provide same-day delivery to consumers in San Francisco and New York.
Everlane launched a mobile app in 2015. The app features the current weather updates in order to provide suggestions for what to wear alongside the weather descriptions. In September 2017, Everlane launched its denim collection.
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Management
In July 2015, the company appointed Rebekka Bay as Head of Product and Design. Bay was previously the Creative Director at Gap Inc. As of July 2015, the company said that Bay and her team will be based out of New York. Everlane's then current head of design, Petra Langerova, remained as an advisor.
Publicity
The brand has received publicity via actress Angelina Jolie, who has been seen wearing Everlane loafers, and carrying an Everlane tote bag. Model Gigi Hadid has worn Everlane sneakers.
Awards and honors
In 2015, founder Michael Preysman, was included in Forbes' 30 Under 30 for his work on the firm in "reinventing retail and E-Commerce."
Philanthropy
For every item sold from its "100% Human" collection, Everlane donates $5 to the ACLU; the collection has sold out twice.
References
Source of article : Wikipedia
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