At the forefront of merging technology and fashion, Gwynnie Bee is an online clothing subscription service that allows women to access an unlimited wardrobe in order to shop better, wear smarter, and rediscover the fun of fashion. The company offers a variety of monthly plans that allow members to "wear the trend today and return it tomorrow," bypassing the commitment of buying clothing.
Gwynnie Bee encourages its members to "raid our closet" of over 150 brands and 3,000 styles. Some of their most popular brands include London Times, Lucky Brand, and Vince Camuto.
In January 2018, the company ventured into a size-inclusive model, expanding their size range from an initial offering of sizes 10-32. The first subscription model company to approach size inclusivity not by expanding a misses offering into plus but vice versa, Gwynnie Bee reframed size inclusivity as an initiative that should start with the majority of women and continue to prioritize their needs. Gwynnie Bee stated that the expansion would open the door to greater buying power in the market and enable them to work strategically with new brands and designers, encouraging others to embrace size inclusivity. Additionally, with a full spectrum of sizes offered, members of the service would be able to share their experience with friends, family, and others, regardless of size.
The media has called the service the Netflix of fashion and Netflix for clothes due to the similarities in their service models. In both instances, a member creates a queue of desired items, receives and keeps a shipment at home for any length of time, and sends the item back in a pre-paid envelope for new items when they're ready.
Video Gwynnie Bee
History
Founded in 2011 by Christine Hunsicker and JP Singh, Gwynnie Bee pioneered the everyday clothing subscription model with a business built on serving the majority of American women, the 80% who wear size 10 and above. Hunsicker utilized her experience with start-ups, algorithms, and other data-based methodologies to shape the company's operations. Originally run out of her New York City apartment, Gwynnie Bee now operates from 5 offices in the USA and India and employs around 350 people.
In 2018, the company uniquely approached size inclusivity by extending its size range down from sizes 10-32 to 0-32 in order to offer their unlimited closet and fit expertise to all women. While most companies debut with a misses range and expand into plus size, Gwynnie Bee prioritized and met the needs of the majority of women before extending their service to include sizes 0-8. The new size offering is built upon Gwynnie Bee's core assortment of brands and designers, which means that sizes 0-8 will not be offered if they are not available in sizes 10 and up. "We are doing what no brand has done before by taking a disruptive approach to size inclusiveness," said Jessica Dvorett, Vice President of Merchandising. "Our starting point and focus has and always will be our core members who are sizes 10-32, but our point of view is that in order to be truly inclusive, we cannot be exclusive." Gwynnie Bee will continue to use the same size 10 and 12 models on their website and in marketing, reinforcing a more realistic representation of women today.
Maps Gwynnie Bee
References
External links
- Gwynnie Bee Home Page
Source of article : Wikipedia
0 Comments